In the last decade, the digital landscape has changed remarkably. Video marketing isn’t just a trend but the primary way content is consumed today. According to Forbes, over 500 million people watch video on Facebook every day and 64% of consumers purchase after watching branded social video content. Adding a video to a marketing email can boost click-through rates by 200-300%. Even simply adding the word “video” to an email subject line boosts open rates by 19%. Those are statistics that can’t be ignored.
But it’s not as simple as pressing play and posting to Facebook or Instagram. As video marketing continues to increase trust in brands and create stronger engagement, consumers are becoming more particular about how they watch video. So as marketers, we know we’ve got to become more proficient in how we produce it.
crucial trends for 2018:
Regardless of content, video format plays a huge roll in how many people watch your video and how long they watch it. Square videos take up 78% more real estate in the Facebook News Feed and get more engagement than horizontal videos, according to Animoto. With video consumption on mobile increasing 233% since 2013, square video is now essential.
Forget the slow, dramatic intro. The human attention span now rivals that of a goldish, meaning you’ve got milliseconds to make an impact. Your content must be able to grab attention immediately and stop users from scrolling. It only takes 1 to 3 seconds to earn a video view, but many still fall short.
According to YouTube, mobile video consumption grows by 100% every year. Interested in creating or enhancing your video marketing strategy in 2018? We can help. Click here to view some of our creative, including select video samples. Interested in learning more or seeing more samples? You know where you can find us.